The pandemic has clearly forced businesses in Montreal to move towards e-commerce. Competition is fiercer, and trying to find a niche in the market is getting harder every day. Many businesses are forced to develop new online marketing strategies to set themselves apart from their competition.
To be successful on the web, you need an e-commerce marketing strategy that allows you to support your customers’ expectations while respecting certain basic rules.
Find strategies to attract visitors
Too many businesses think they will be successful if they are simply the first to come up with a product or service. They often make the mistake of thinking that as soon as we are online, customers will come to us.
However, practice shows that being on the web is not enough to generate traffic and sales. Your task is difficult: you must entice visitors to come to your site. Be proactive! Think about how you want your business to look and develop strategies that will make consumers curious about your business.
Build a web marketing campaign that includes search engine optimization, Pay Per Click advertising and direct marketing. This strategy generates quality traffic, which in turn leads to sales.
Take the time to plan your e-commerce marketing strategy. Brainstorm with the whole team to find out what is already working well. Is there anything that needs to be improved? Get everyone involved! The more you get involved, the more positive the results will be.
Measure Your Results and Optimize Your Strategies
There are a multitude of tools to measure your results and to do statistics. For example, Google Analytics is a powerful tool that shows you how your marketing campaigns are working. You can use it to understand which milestones brought in more traffic or sales. In addition, you can compile statistics for each e-mail sent in order to track the success of public relations campaigns, for example.
Next, find out which campaigns work best and increase the budget for the ones you want to promote the most. For example, on Cyber Monday 2015, visitors from mobile devices accounted for 62% of traffic versus 50%. The study carried out last year by Monetate also shows that shoppers are increasingly inclined to buy on their smartphones and tablets – 40% of all purchases have been made this way.
Which platform should you use to sell your products online?
There are several options available to you when it comes to e-commerce platforms, some companies prefer to use e-commerce platforms like Magento, Shopify, or Woocommerce. When choosing a platform, you need to think long term first. Here are the differences between its options. What are the advantages of using Magento?
Magento is one of the most popular e-commerce platforms in use today. It has a wide choice of templates ready to be modified to match your business identity. It is easy to integrate and can be used as a stand-alone platform or integrated with other systems, such as e-mail marketing.
Shopify is a closed platform that is easy to use and does not require programming skills. It offers a lot of options to personalize your website. However, it comes with a steep learning curve and no agency is going to want to work with you if your site is designed with Shopify because it is impossible to change anything in the code.
Woocommerce is an open source software solution that allows you to modify your site code however you want. This is a plugin used with WordPress and it offers a lot of customization possibilities to create an eye-catching online store that is 100% yours. Developers greatly prefer versatility and Woocommerce is a great way to achieve that.
In conclusion, you can try to take charge of your marketing campaign. But delegating this task to an agency that specializes in marketing will give you a better chance of success.